Did you know you can sell your home (including selling land in Kenya) effortlessly and within 60 days? Apart from guaranteeing a quick sale process, you can also ensure you get value for your investment.  Read on and learn crucial considerations and various challenges faced by property owners selling land or their home in Kenya today!

Owing a family home is one of the essential investments an individual will ever make in their lifetime. However, there are several reasons why a person can decide to put their home on the market. Various situations can cause a person to sell their home. These may include things like: 

• People sell their homes because they need to move to a different area altogether, caused by certain factors, such as job transfers or increased insecurity in their residences, such as burglaries.
• You can decide to sell your home, especially if your family has outgrown your current property. 
• You can also decide if it's time to sell your property (Such as land in Kenya or your home) because you need cash urgently. 
• You can also sell your home to get rid of unwanted property, especially when you can no longer afford to keep it. Selling your house in Kenya can be a great way to declutter your life and reduce unwanted stress when you want to start fresh. 
• Are you looking to start a real estate business in Kenya? Selling your homes online is a great way to start a real estate investment business. 

Regardless of the reason for selling your home, with the right preparation and knowledge, you can navigate the Kenyan real estate market and ensure a successful sale process. This blog post will offer a comprehensive guide to selling your home in Kenya, covering the vital details of the current real estate market.

Understanding the Kenyan Real Estate Industry 

The Kenyan real estate market is constantly changing. Therefore, you must stay updated on the current trends in this dynamic industry.  Below are some of the vital real estate trends to comprehend when selling your home in Kenya: 

• Market conditions: The overall health of the Kenyan economy is bound to affect the real estate market. Therefore, as a prospective seller, you need to fully understand economic trends and their potential impact on the value of your home. 
• Location: The location of your land or home is a major factor that will dictate its value. Properties in desirable areas, for instance, selling land in Kenya located in the Nairobi metropolitan region, will typically sell for more than selling a home in a remote area online. 
• Property type (e.g., apartments, houses, and land): Different property types have varied market values in this competitive real estate industry. Understanding the current demand for your property type and how to get land buyers' contact numbers in Kenya is crucial when selling land. 
• Pricing: Accurately pricing your property and understanding the sale process is crucial for attracting buyers and avoiding a prolonged sale period. For instance, understanding the process of selling land in Kenya by enlisting the services of land appraisers to get an accurate price estimate is vital when selling land online. 

Comprehending how these crucial factors control the real estate market is essential for any property owner who wants to sell their land or home in Kenya. 

Key Things to Consider When Selling Your Home in Kenya 

1. Correct Pricing 

The right pricing on an online listing will lead to inquiries from prospective buyers, which can easily translate into a sale. Apart from hiring real estate appraisers to determine the right value of your home, you can also find out the price range of similar properties around the same neighborhood, then set a price for your home after doing an evaluation based on design, size, proximity to infrastructure, etc. You can set the price slightly lower than average to sell faster and attract more buyers. 

Before deciding on the final price, it is advisable to do local market research to establish the fair value of your home to avoid overprizing, which can lead to a slower sale process, or underprizing, which can cause losses on your side, making it difficult to realize profits from the sale. 

2. Use Images and Videos 

When looking for a home, homebuyers compare properties from different websites before settling on one. Assuming that the properties are generally of the same type, price, and size, you will need to ensure your home stands out from the rest. This can be done easily by ensuring you get great images and videos that accurately depict your home's best features and selling points. 

It is therefore recommended that you hire the services of a professional photographer who will ensure good-quality (HD) images for each room in the house are taken. Apart from photos, ensure you have videos because they give homebuyers a better overall impression of the property than pictures. 

3. Prepare Your Home for Sale 

Numerous activities can be done to ensure adequate preparation of the home for sale. For instance, you can make the necessary repairs, such as repairing plumbing fixtures, and ensure your property is clean and presentable before staging. There is nothing worse than having images of a dirty home online when trying to sell your property. 

It is also important to declutter and depersonalize your home before putting it on the market. This will help remove any excess or personal items that may distract or deter potential prospective homebuyers. Decluttering also helps create a spacious and neutral environment that allows homebuyers to imagine themselves enjoying living in your home, thus making your property more appealing.

It is advisable to hire the services of a professional cleaner to ensure you do a thorough job when preparing your home for sale. 

4. Include Amenities 

One way to maximize the price of your home is by adding amenities. Amenities are items or physical features that make your home more desirable to prospective homebuyers. On real estate websites, amenities allow property seekers to find your home faster when they use filters in their house-hunting process. 

Amenities can make a huge difference in selling a property quickly. For instance, if a potential homebuyer is looking for a rooftop pool, there are almost zero chances of them considering a property without one. Adding desirable amenities and features to your home will help differentiate it from the competition and grab the attention of many potential buyers online.

5. Use of Social Media 

With advancements in technology and increased use of social media platforms, you can leverage sites such as Facebook to capture the attention of both passive and active property seekers online. Real estate companies also have hundreds of thousands of followers on social media who help sell your home by liking and sharing it. It is, therefore, advisable to post your home on different property groups and pages when you want to sell your property fast. 

Remember to use catchy caption texts besides high-quality images and videos when posting your property on social media platforms. Remember to treat each platform differently when marketing your home on social media platforms. For instance, use short phrases and hashtags on Twitter and Instagram, while on Facebook, you can use long-tailed keywords to showcase your posts to a wider social media audience. 

6. Turn Around Time (Call Back ASAP)

Prospective home buyers usually inquire about information on more than one property when doing home hunting. It is, therefore, advisable to call them back immediately after you get an inquiry to avoid losing them to other home sellers. Quick response time greatly impacts the ability to close the deal and sell your home as fast as possible.

7. Sell the Local Area 

When selling your home, you must adequately describe where your property is found. Not only are prospective homebuyers interested in the condition of your property, but they are also curious about the neighborhood they will likely become part of. Many things can help you market the local area where your home is located, such as: 

• What kind of businesses or services are in the vicinity? Many potential homebuyers consider things like schools, hospitals, and recreational parks when choosing an area to live in. 
• What kind of lifestyle will they have? Many homebuyers like apartments in serene places where their privacy is valued.  
• Security and crime levels. Many prospective homebuyers like secure neighborhoods with low crime rates and gated communities. The availability of a nearby police station can help you market the local area as a safe place to raise a family.

When selling your home, it is important to include all positive details about your local area that can make a good impression on homebuyers. 

Challenges of Selling a Home in Kenya 

There are numerous challenges an individual can face when selling their homes, especially if they are unfamiliar with the process. Here are a few obstacles you need to be ready to tackle when selling your home in Kenya: 

• The biggest challenge home owners face in Kenya when selling their homes is finding the right buyer. You must set the right price tag to ensure you sell your home easily. A high price can scare away potential buyers, thus making your property stay on the market for long periods. 
• Selling your home in Kenya involves a lot of paperwork. Various documents such as title deeds, transfer of ownership forms, land registration certificates, land control acts, consent to transfer, and closing documents are required by law to sell the property. You need to hire a real estate lawyer to ensure a smooth and stress-free process.  
• Maintenance costs. If the home isn't in good structural condition, the seller should undertake various renovations and repair projects to make the property appealing to potential homebuyers. If the seller is in a tough financial situation, putting the home in order will be challenging. 
• The last challenge of selling a home in Kenya is delays caused by the transfer of ownership process. Once the prospective homebuyer has paid the quoted price, the transfer of ownership needs to be completed. This process can be challenging if the buyer does not have the required documents. 

Timeframe for Selling a Home in Kenya 

According to Premier Agent Real Estate Company, selling a home in Kenya takes, on average, two to five months. The timespan can be long or short, depending on several factors, such as the state of the housing market, the asking price quoted by the home seller, and the marketing techniques used by the property owner. You can ensure a fast home sale process by listing it with a real estate company such as Home2Home. 

Home2Home Company has vast market reach and vital real estate industry knowledge. It leverages efficient use of social media tools and other traditional home marketing techniques to ensure it gets homebuyers fast for its clients. Contact them today to ensure a stress-free, easy, and fast procedure when selling your home!

Frequently Asked Questions 

The following are the most asked questions by home sellers in Kenya: 

1. Why does it take a longer time to sell a home in Kenya? 

Buying a home is an important investment involving huge sums of money. The process used by the prospective buyer to gather the cash is complex, especially when mortgage loans are involved. Additionally, the sale of the home procedure involves a lot of documentation from relevant government agencies, real estate attorneys, and witnesses on both sides of the transaction. 

2. How do you sell your home fast in Kenya? 

You can sell your house quickly by hiring a real estate company like Home2Home. Due to their wide market reach, they interact with many homebuyers online.

3. What's the full process of selling a home in Kenya? 

You can sell your home easily in Kenya by following these steps: 

• Find a potential homebuyer either by private advertising or enlisting the services of a real estate company such as Home2Home. 
• Negotiating the price with the homebuyer. 
• Get paid for the property usually via a bank of your choice or by cash. 
• Closing the deal by signing the ownership transfer documents.